the store may send you a coupon for pillsbury ones. kroeger has a similar program. because these membership and loyalty programs are voluntary, no case can be made for discrimination. these programs still have plenty of critics who are concerned that they cater more to those in a higher income bracket because not a lot of lower income people have iphones or computers to get coupons. and some people don't like to be tracked on their every purchase. consumers seem to be okay with their data being tracked as long as it means in the end that they're saving money. carol? >> wow! that's different. alison kosik, thanks for making it clear. >>> still to come in the "newsroom," giving chimps the same rights as people. one lawsuit that could redefine what is considered a person. ♪ [ male announcer ] this december, experience the gift of exacting precision and some of the best offers of the year [ ding! ] at the lexus december to remember sales event. this is the pursuit of perfection. waiting for your wrinkle cream to work? clinically proven neutrogena® rapid wrinkle repai